Purpose of Handbook
Become a Supplier
Set Up Requirements
New Item Set Up Requirements
Changes to Products
Ongoing Policies
Supplier Mergers
Sweepstakes & Events


How to Become a New Safeway Supplier

If you are interested in establishing a business relationship with Safeway, call or write to the Safeway locations noted below so that we may provide a contact with the Manager of National Categories ("MNC") for the specific product(s) you wish to present. If the MNC decides to further explore or pursue a potential business relationship, he or she may provide additional information and procedures, as required.

Safeway Inc.
Corporate Offices

5918 Stoneridge Mall Road
Pleasanton, CA 94588 - 3229
Telephone # : (925) 467-3000
Non-Perishables, Central Procurement,
Perishables (Meat/Seafood, Produce, Floral,
Bakery, Deli/Foodservice, Fuel)

Your initial communication with Safeway should include a short background about your company, including such information as its size and location, geographic distribution points, a description of the company’s primary business, your company’s diversity program, and a current listing of retail accounts in which your product is retailed.

If the MNC contacts your company with a request for a meeting, please bring the information described in the following section with you to that meeting, as such information is needed to set up new suppliers and items. You may also be asked to sign a Non-Disclosure Agreement prior to the meeting. This meeting should not be interpreted as an indication of an intent by Safeway to accept the proposed product or to appoint you as an approved Safeway vendor. While we may be interested in reviewing your company and products, acceptance is not guaranteed.


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If you have any further questions, email supplier.support@safeway.com